This study was financed by the National Food Agency as a part of their Government mission to reduce unnecessary food waste in all parts of the food chain. This mission runs from 2013 to 2015 and is to be carried out in cooperation with the Board of Agriculture and the Environmental Protection Agency.

This report describes various causes of waste in the sector of fresh fruit and vegetables, as well as the purpose and function of marketing standards. It then moves on to the core issue: the effect that marketing standards have on waste. Finally, it discusses how to reduce waste and the effect that marketing standards have upon it.